The Electronic Journal of e-Learning provides perspectives on topics relevant to the study, implementation and management of e-Learning initiatives
For general enquiries email administrator@ejel.org
Click here to see other Scholarly Electronic Journals published by API
For a range of research text books on this and complimentary topics visit the Academic Bookshop

Information about the current European Conference on e-Learning is available here

For infomation on the European Conference on Games Based Learning clickhere

SCImago Journal & Country Rank
 

Journal Article

A Web Based Intelligent Training System for SMEs  pp39-48

Roisin Mullins, Yanqing Duan

© Mar 2007 Volume 5 Issue 1, ECEL 2006, Editor: Shirley Williams, pp1 - 86

Look inside Download PDF (free)

Abstract

It is widely accepted that employees in small business suffer from a lack of knowledge and skills. This lack of skills means that small companies will miss out on new business opportunities. This is even more evident with respect to the adoption of Internet marketing in Small and Medium Enterprises (SMEs). This paper reports a pilot research project TRIMAR, which aims to develop a web‑based intelligent training system to aid small business employees in their learning and decision‑making regarding the use of the Internet as a new marketing medium. TRIMAR attempts to contribute to the wider debate on the content and style of training most suitable to small businesses. It aims to identify the training needs of small businesses for Internet marketing at a pan‑European level and to seek the most effective ways to address training and support needs with web‑based systems. Based on training needs analysis carried out within five European countries: UK, Germany, Poland, Slovak Republic and Portugal, a web based system for gaining Internet marketing knowledge and skills was constructed. The system consists of three major subsystems: Self Assessment Tool (SAT), Training Modules (TM), and a Case Retrieval System (CRS). Various users through an online questionnaire tested the system. The initial feedback revealed that the case base training approach delivered on the Internet provided a highly appropriate training medium for SMEs.

 

Keywords: intelligent web-based training, Internet marketing, SMEs, training needs analysis, case based reasoning

 

Share |

Journal Article

Adoption and Use of Educational Technology Tools by Marketing Students  pp347-356

José Magano, Marta Alves, Rita Durão, Carlos Vaz de Carvalho

© Jan 2020 Volume 18 Issue 4, Editor: Heinrich Söbke and Marija Cubric, pp276 - 370

Look inside Download PDF (free)

Abstract

Changing trends in educational technology are one of the driving forces behind many of the new educational strategies Higher Education Institutions are introducing. These changes are frequently justified with the “digital native” nature of the current generation of students who have been surrounded by digital technology from the moment they were born and are expected to also feel comfortable to use and adopt technological tools for their learning purposes. There have been many studies trying to assess the veracity of this assumption, but we still do not have enough data to confirm or deny this willingness and aptitude or even assess if students benefit from a technologically supported approach to learning. More studies are therefore necessary, in particular in subject areas that are not so connected to the technology, like humanities, economics, and social sciences, where students cannot be expected to be so proficient in the use of those tools and therefore their technology adoption process might be dependent of other variables. This article intends to contribute to this effort by presenting a study that uses the UTAUT model to assess which variables influence the use and adoption of educational technologies’ tools by Higher Education Marketing students. The result showed that, for these students, Social Influence (or Social Factors) was the most relevant variable to determine their Behavioural Intention.

 

Keywords: educational technology; higher education; marketing; learning management systems; UTAUT

 

Share |

Journal Article

A cultural analysis of e‑Learning for China  pp82-89

Tim Friesner, Mike Hart

© Jan 2004 Volume 2 Issue 1, Special Issue for ECEL 2003, Editor: Roy Williams, pp1 - 239

Look inside Download PDF (free)

Abstract

 

Keywords: China, Internet, e-Learning, cultural analysis, marketing

 

Share |