The Entrepreneurial Legacy for e-Learning
Misha Hebel, Cass Business School, London, UK, m.hebel@city.ac.uk, http://www.simfonec.co.uk/about/index.html and Rob Wirszycz, Progressive Capital Partners Ltd, London, UK, rob.wirszycz@progressivepartners.com, http://www.progressivepartners.com

ABSTRACT

At last years ECEL conference e-Learning in practice was often concluded to be more e-Teaching in that it focused on delivery and technology, with relatively little attention paid to the context of learning or the long-term consequences. This paper uses the example of a highly entrepreneurial company, who have adapted their business model, previously developed to deliver content to a consumer audience, to an e-Learning context. The paper posits a need to return to a more creative and entrepreneurial mindset in the understanding of the use and deployment of e-Learning within an organisation.

Keywords: e-Learning, entrepreneur, emergence, human values, Skinkers