The Electronic Journal of e-Learning provides perspectives on topics relevant to the study, implementation and management of e-Learning initiatives
For general enquiries email administrator@ejel.org
Click here to see other Scholarly Electronic Journals published by API
For a range of research text books on this and complimentary topics visit the Academic Bookshop

Information about the current European Conference on e-Learning is available here

For infomation on the European Conference on Games Based Learning clickhere

SCImago Journal & Country Rank
 
Journal Issue
Volume 18 Issue 4 / Aug 2020  pp276‑370

Editor: Heinrich Söbke, Marija Cubric

Download PDF (free)

Designing Rich Interactive Content for Blended Learning: A Case Study from Indonesia  pp276‑287

Didik Dwi Prasetya, Aji Prasetya Wibawa, Tsukasa Hirashima, Yusuke Hayashi

Look inside Download PDF (free)

Systematic Review Of A Nationwide MOOC Initiative In Malaysian Higher Education System  pp288‑299

Nour Awni Albelbisi, Farrah Dina Yusop

Look inside Download PDF (free)

Implementation of an e‑Learning Project in Tshwane South District: Towards a Paperless Classroom in South African Secondary Schools  pp300‑310

Gloria Maite Msiza, Khashane Stephen Malatji, Lydia Kgomotso Mphahlele

Look inside Download PDF (free)

The Mobile Learning Adoption Model Tailored to the Needs of a Private University  pp311‑323

Małgorzata Rataj, Joanna Wójcik

Look inside Download PDF (free)

Investigating Students’ Perceptions of Cognitive Presence in Relation to Learner Performance in Blended Learning Courses: A Mixed‑Methods Approach  pp324‑336

Mustapha Almasi, Chang Zhu

Look inside Download PDF (free)

Blackboard Collaborated‑Based Instruction in an Academic Writing Class: Sociocultural Perspectives of Learning  pp337‑346

Hlaviso Motlhaka

Look inside Download PDF (free)

Adoption and Use of Educational Technology Tools by Marketing Students  pp347‑356

José Magano, Marta Alves, Rita Durão, Carlos Vaz de Carvalho

Look inside Download PDF (free)

Abstract

Changing trends in educational technology are one of the driving forces behind many of the new educational strategies Higher Education Institutions are introducing. These changes are frequently justified with the “digital native” nature of the current generation of students who have been surrounded by digital technology from the moment they were born and are expected to also feel comfortable to use and adopt technological tools for their learning purposes. There have been many studies trying to assess the veracity of this assumption, but we still do not have enough data to confirm or deny this willingness and aptitude or even assess if students benefit from a technologically supported approach to learning. More studies are therefore necessary, in particular in subject areas that are not so connected to the technology, like humanities, economics, and social sciences, where students cannot be expected to be so proficient in the use of those tools and therefore their technology adoption process might be dependent of other variables. This article intends to contribute to this effort by presenting a study that uses the UTAUT model to assess which variables influence the use and adoption of educational technologies’ tools by Higher Education Marketing students. The result showed that, for these students, Social Influence (or Social Factors) was the most relevant variable to determine their Behavioural Intention. 

 

Keywords: educational technology; higher education; marketing; learning management systems; UTAUT

 

Share |
Do Healthcare Metadata Models Designed for Web Publishing Meet the Accreditation Standards? A Case Study in the Healthcare and Medical Education  pp357‑370

Reem Alfayez

Look inside Download PDF (free)